Why I started Ski Flight Free
Ski Flight Free was started by me, Iain Martin. I am a digital marketing consultant in the ski industry and the Ski Flight Free project is completely separate from my work and is not endorsed in any way by my clients. It’s just a personal response. Because recently a schoolgirl forced me to question what...
How Resorts Can Make A Difference
Not every resort will be able to deliver a Ski Flight Free message to the UK. If you’re in the Dolomites or eastern Austria, let alone Bulgaria or Scandinavia, it’s not a realistic option. But for most other resorts, there’s plenty to gain by offering more flight free options. Complement your sustainable policies Most resorts...
How Ski Companies Can Make A Difference
If you are a ski company offering holidays in the Alps, you don’t have to stop offering flights, but you can still make a difference. Ask yourself… How can you help your customers reduce their emissions? What can you do to help customers avoid ‘flight shame’? Reduce emissions and win business You may have charter...
How Individuals Can Make A Difference
You don’t have to stop taking ski holidays, but if you decide to take one less flight this winter then you will have made a difference. Will flying less make a difference? There are a lot of ways of calculating CO2 per person. Most estimates suggest the CO2 per capita in the UK is 6-8...