Recent research from Skift shows event more evidence that sustainable tourism has become more important since the pandemic.

Interest in sustainable travel options by consumers has been steadily increasing over the past decades, and we are now seeing a societal shift towards sustainability that needs to be addressed by the travel industry.

Details of the research are shown below. They indicate that ‘green tourism’ has become more important to consumers in all five global markets surveyed, with exceptionally high increases in China and India.