Ski Flight Free was started by me, Iain Martin. I am a digital marketing consultant in the ski industry and the Ski Flight Free project is completely separate from my work and is not endorsed in any way by my clients.

It’s just a personal response.

Because recently a schoolgirl forced me to question what we can do to limit climate change.

Although the girl in question is probably not the one you are thinking of. The photo below includes my daughter at a recent school strike for climate change:

She was disappointed when I told her that two Fridays off school was enough!

If she wanted to reduce emissions there was more direct action she could take. You need to see how you can change your life to make a difference, I told her.

And that is why I have set up Ski Flight Free – to make a difference.