It was great to see this article by Ski Flight Free founder Iain Martin published by The Telegraph this week.

Under the title ‘Climate change could kill the ski industry – so take the train to the Alps this winter’, Iain explains his motivations for setting up the Ski Flight Free campaign.

It’s the well-educated middle classes that are responsible for that growth and who are feeling the ‘flight shame’ of their inequitable carbon footprint.

The good news is that there are alternatives for most ski holidays in Europe: travelling by train.



Hear more about the Ski Flight Free campaign at The Telegraph Ski & Snowboard Festival, where he will be talking on stage in the Inghams Lodge on Thursday October 24 at 3pm.