Alpe d’Huez delivers a subtle hint to take the train
I loved this subtle guerilla campaign that Alpe d’Huez recently ran in conjunction with SNCF. Many resorts are encouraging holidaymakers to take the train rather than fly or drive, but the resorts of Alpe d’Huez teamed up for a few days with Ouigo, the SNCF’s low-cost offering. Travel to resort is typically 50-80% of the...
Alpe d’Huez adds hydrogen-powered snow groomers
SATA – the lift company responsible for Alpe d’Huez and Les 2 Alpes has confirmed it has ordered five new hydrogen-powered snow groomers (fondly known ‘Piste Bashers’ to Brits) and three new zero-emission hydrogen buses. The vehicles from Green Corp Konnection (GCK) will replace existing diesel engines to reduce the impact of slope management on...