Why I’m taking the Flight Free Challenge in 2026

Why I’m taking the Flight Free Challenge in 2026

Since I founded Ski Flight Free in 2019, I have cut down on my flights considerably in an effort to reduce my carbon footprint. Flight Free in 2024 and 2025 For the last two years, I have gone slightly further committed to the ‘Flight Free Challenge’ – created by Anna...
The Eurostar Snow Train 2025/26 – Everything you need to know

The Eurostar Snow Train 2025/26 – Everything you need to know

In June 2025, Eurostar confirmed that they would be running the ‘Eurostar Snow Train’ again for the forthcoming 2025/26 winter season. This is great news, plus there are some key changes to this year’s service that will make the journey more attractive for many travellers. What dates will the Eurostar...
Research: What is the carbon footprint of a ski holiday?

Research: What is the carbon footprint of a ski holiday?

In 2022, I looked at the carbon footprint of a ski holiday, based on some research by French ski resorts. The original research attempted to detail the carbon cost of a day’s skiing, and the differences your choices can make to the final figure. I’ve now updated these figures, to...
What ski train services are on offer in 2025/26?

What ski train services are on offer in 2025/26?

The options for train travel to the Alps this winter are outlined here: THE EUROSTAR SKI TRAIN (via Lille) Eurostar have confirmed that their snow train, reintroduced last winter will continue for 2025/26 with more departures, plus an option to return on the following Saturday (six days’ skiing), as well...
Train Travel to the Alps: Tips and Advice

Train Travel to the Alps: Tips and Advice

As well as founding Ski Flight Free, Iain also presents The Ski Podcast. In September 2023, Iain discussed new train travel options with Krissie Roe from Inghams: In September 2020, Iain was joined by Daniel Elkan from Snowcarbon and Anna Hughes from Flight Free UK in a Facebook Live event to discuss...
"Ski resorts are afraid for their future"

“Ski resorts are afraid for their future”

Make sure you pick up a copy of this month’s ‘Telegraph Ski & Snowboard Magazine’ encouraging skiers to #SkiFlightFree. You can find Iain’s opinion piece on the existential threat to ski resorts on page 20: Find out more at www.skiflightfree.org
Why Ski Flight Free?

Why Ski Flight Free?

Climate change represents an existential threat to human life on the planet. The evidence for this has been widely published, but you don’t have to take my word for it. This is what Britain’s most trusted man has to say on the subject: An existential threat to the ski industry...
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AliKats Flight Free Eco-Package for Skiers

AliKats Flight Free Eco-Package for Skiers

Morzine chalet company AliKats Mountain Holidays have recently announced several initiatives to reduce emissions and improve sustainability. Holidaymakers taking their Eco-Package can save 10% on the total cost of their catered chalet. AliKats has six catered chalets to choose from, including the luxurious Chalet Debussy and Chalet Bizet, plus The View, which was built exclusively for the...
Why I started Ski Flight Free

Why I started Ski Flight Free

Ski Flight Free was started by me, Iain Martin. I am a digital marketing consultant in the ski industry and the Ski Flight Free project is completely separate from my work and is not endorsed in any way by my clients. It’s just a personal response. Because recently a schoolgirl forced me to question what...
How Resorts Can Make A Difference

How Resorts Can Make A Difference

Not every resort will be able to deliver a Ski Flight Free message to the UK. If you’re in the Dolomites or eastern Austria, let alone Bulgaria or Scandinavia, travelling by train is going to be harder. But for most resorts in Europe, there’s plenty to gain by promoting flight free options. Complement your sustainable policies...
How Ski Companies Can Make A Difference

How Ski Companies Can Make A Difference

If you are a ski company offering holidays in the Alps, you don’t have to stop offering flights, but you can still make a difference. Ask yourself, how can you help your customers reduce their emissions? Reduce emissions and win business You may have charter flights and a commercial need to fill the seats you...
How Individuals Can Make A Difference

How Individuals Can Make A Difference

You don’t have to stop taking ski holidays, but if you decide to take one less flight this winter then you will have made a difference. Will flying less make a difference? There are a lot of ways of calculating CO2 per person. Most estimates suggest the CO2 per capita in the UK is currently...