Greenwash Alert: Beware of nonsensical ‘climate’ surveys
I’ve been sitting on this one for a while as I think my time is better spent on positivity than negativity, but this ‘survey’ that landed in my inbox earlier this year is a classic example of greenwashing. I don’t feel inclined to name the tour operator concerned, but it’s another example of a brand...
Airlines found by ASA to be ‘greenwashing’ with dishonest ads
Kudos to Britain’s Advertising Standards Authority for ruling this week that adverts by three airlines were simply greenwashing. The ASA concluded that adverts by Air France, Etihad and Lufthansa were misleading when they used phrases such as ‘committed to protecting the environment’ and helping customers to ‘fly more sustainably’. “No initiatives…that would adequately substantiate absolute...
New study exposes FIS “greenwashing”
In the week of its Annual Congress, FIS is starting to show some signs of movement on sustainability, according to a new update from Protect Our Winters (POW). There are hints that the race calendar will be changed to reduce transatlantic travel and be delayed in its start by a week. The appointment of a...
Cut through the Greenwash: A guide to ‘Carbon Cutting’ terminology
We are great fans of the work done by Charlie Cotton at eCollective Travel in helping companies audit and cut their carbon footprint. Charlie recently shared his thoughts to help you cut through the ‘greenwash’ and understand what companies really mean behind their carbon cutting terminology: Carbon Neutral: “I have done a high-level guess of...
