has launched a Travel Sustainable badge for properties implementing sustainable practices to their agreed standard.

According to, the badge will be the first of its kind in the hospitality industry and applies to all kinds of properties including hotels, resorts, apartments and holiday homes.

This first version of the accreditation uses measures from the Travalyst Independent Advisory Group. also worked with the sustainability consultancy Sustainalize to develop a methodology.

Five key areas

The practices that are focussing on are in five key areas:

  • waste
  • energy and greenhouse gases
  • water
  • supporting local communities
  • protecting nature

Properties that meet the required threshold will receive the first version of the badge, which will appear on property pages across its app and website.

‘Travel Sustainable’ icon will show on property pages

As the rollout continues the ‘Travel Sustainable’ icon will appear on property listings on the search results page, along with a Travel Sustainable filter to help travellers identify more sustainable options during their search.

“With our Travel Sustainable badge, travellers will be able to make a more informed and, hopefully, more sustainable choice for their next trip, no matter where they want to go.”

Marianne Gybels, director of sustainability at